Tag Archives: marketing

Trade shows are expensive, get your money's worth!

The cost of attending a show, now matter how big or small the show and no matter how big or small the company, is always significant and the decision to attend to not attend a show needs to be carefully weighed as either decision has implications for your business — both short- and long-term. I […]

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A Master's Degree In Digital Marketing?

I was just asked by a marketing professor, if I thought it was prudent to create a Master’s program for digital marketing, if so should it be technical, tactical, or strategic? I responded that I think such a program should be strategic/creative. The reality is that the tactical tools (Twitter for example) change too fast […]

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